Taking all the information available in our extremely detailed reports and analyzing it's meaning is the job of your personal DAPCO consultant.

Analysis

Taking all the information available in our extremely detailed reports and analyzing it's meaning is the job of your personal DAPCO consultant. He/she will explain where your web sites strengths and weaknesses are indicated. Then they will give suggestions as to changes or the tweaking needed for growth and improvement. Like any project worth doing, a successful web site requires more than just pretty images and fancy effects!

It must be professional looking while being easy to navigate. It must quickly but efficiently present your products and/or services and when necessary, provide a secure shopping system as well. Yet, it all seems a waste of time if no-one gets there to see it! Let DAPCO help you with the total picture.

Marketing Makes The Difference!

The next natural step of your web site project must involve getting your project out there and seen! So far you should have (1) Acquired a domain name, (2) Had a professional web site designed, (3) Arranged for Hosting, and (4) Added E-Commerce Solutions. All of which we can provide.

Now it's time to Market your site.

Our experienced staff can use their combined experience to help expose your site to thousands of visitors monthly. Marketing on the Internet can be very confusing and expensive if you try to market it yourself. There are hundreds of "so called experts" willing to consume your advertising budget and spend it with little or no results. Only experience can lead to success in marketing on the Internet. DAPCO has over two hundred working web sites currently on the Internet. Our customers share in the knowledge we have developed.

Strategy

First we determine who your target audience is. Then we develop a marketing strategy that is designed to reach this audience. Using combinations of:

• Special programming techniques embedded into your web site during it's design, that will help bring your site's name to the front of very powerful search engines on the Internet. (These search engines are accessed by potential customers and clients using "keywords" to find the services or products they need).
• Research the best areas to link your site from, again keeping in mind your target audience.
• Search Engine Optimization - keywords are researched, analyzed and accounts opened for those businesses who want to have guaranteed "five positioning" on all the major search engines such as Yahoo, InfoSpace, Lycos, Hot Bot, Dog Pile, Alta Vista, MSN, AOL, Google and many more.
• Banners are created to act like "billboard signs" to bring traffic to your site. Then they are placed in high traffic malls, etc.
• E-mail lists are compiled for the purpose of sending out periodic announcements of your services and products.
• Discussion boards to create return traffic.
• Reviews - As professional web designers we often review our customers web sites and submit these reviews to well known and visited specialty magazines, etc.
• Search engine registration - electronically we register your web site with the top databases and directories on the web. This is done for all our sites as a free listing with no guarantee of position. See our Search Engine Optimization program for guaranteed placement.

Tracking

In order to measure the success of any web site project and it's marketing techniques, you need to track certain information and then be able to interpret it's value. We have developed an excellent system for this. Using specialized developer software, we can track, analyze and create full color reports. Only some items are listed below. Our full color reports average 45+ pages.

• Hits and visitors to your web site
• Time spent on your site and individual pages
• Percent of repeat visitors vs. one-time visits
• Demographics of your visitors, along with the traffic statistics of the visited pages
• Highest traffic days and times
• Reports showing your sites current and past placement on the major search engines